Mobile app development is one of the fast-growing industries in the world. In 2018, the size of the mobile market was valued at $106.27 billion and according to a survey of Allied Market Research, it is predicted to hit $407.31 billion by 2026 at a CAGR of 18.4% from the year 2019 to 2026. According to Salesforce inn 2019, Up to 90%, SMBs are the direct drivers of the global economic growth but when it comes to business adoption and automation, they haven’t reached their potential yet.
Mobile phone usage has gone increasingly high in the past couple of years i.e. every 6 out 0f 10 people now have smartphones. This has brought a steep change in customers’ behaviors while shopping online. Unfortunately, SMBs failed to match with this ever-changing consumer behavior and thus have lost their mark in the whirlwind of digital transformation.
You’ll often see many startups and mid-size businesses fail after off to a great start is because they don’t adapt to the changing market trends and consumer behaviors and thus they become irrelevant with time.
In this article, I’ll take you through some benefits that your business can get by staying on top of the digital transformation game. If you own a startup or a mid-size business, continue reading and I’m sure you’ll get what needed to be done for your business to become the talk of the town.
Mobile Applications vs Progressive Web Applications
Almost every business these days has its website. But the question is, is it enough to just have a website for your business? Surely not. The digital transformation game has gone beyond just the websites and just having a digital presence is not enough, you have to be active and adaptive as well.
Mobile applications are a great and most effective channel that businesses are utilizing to interact with their customers, getting more sales, and expanding their work horizons. Here’s how mobile applications can lift your entire business:
- More Features
- Brand Loyalty
- Easy Connectivity
- High View Rate
- Push Notifications
- Conversion Funnel
Benefits of Mobile App Development for SMBs
1. 360-Degree Customer Interaction
Stats show that people now use mobile phones more than any other device this is because the number of mobile devices has increased i.e. there are around 5 billion active mobile users in the world at present and this number is expected to hit 7 billion by 2023. Consumers find it much easier to interact with businesses that have mobile applications.
2. Easy Market Research
You are not alone who has a mobile application, there are thousands of other businesses that have their mobile apps. You can test and review your products comparing them with those of your competitors. This will not only help you to lower down your market research cost but will help you decide which products are highly in demand and catch the most customers’ eyes.
3. Lookalike Audiences Can be Identified
Another market research that is insanely in demand is to use such analytical tools that help businesses to identify similar audiences to their loyal audience. There are several tools available for this such as Google Analytics and Facebook Pixel that you can utilize to target lookalike audiences.
Would you like to offer your customers a discount near your brick and motor stores? Or would you like to send your user a surprise birthday wish? Push notifications can enhance customer commitment and thus increase customer loyalty.
All a new startup wants in the initial stages is to be recognized by its audience. Human eyes remember things that they see. The more your brand will appear on different social media channels, the more it will be easier for you to gain a loyal initial pool of audience that matters.
For this purpose, you can run different ad campaigns on Google, YouTube, Facebook, or Instagram asking people to download your app. The more people see your ad, the more are the chances that your brand gets recognized by the right people. This helps in increasing sales and revenue.
The Next Thing to do
- Consider these factors when you plan to develop a mobile application for your company.
- Be clear on what your company is looking to get through app development.
- Pick a well-reputed mobile app development company/team.
- Choose the best platform for the app (cross-platform or native apps).
- Build a minimum viable app focussing on all the key features.
- Scrutinize the ways to market your app.
Wrap Up
Mobile apps have changed the traditional ways of doing business as it has provided business owners with more effective tools and strategies that can pour results in a quick turnaround.
If you are a startup or a mid-size business owner in New York looking to get a mobile app developed for your business, SoftCircles is a mobile app development company in New York that has specialties in crafting bespoke and trend-setting mobile application solutions for enterprises.